Observation 01
The Winds of Why
A sailboat cannot command the wind.
A skilled crew does not create the wind. They pay attention to where it is already moving, change the angle of the sails, and use that force to travel somewhere the wind alone would never take them.
The same wind can strand one boat and carry another across an ocean. The difference is orientation.
For Open for Product, purpose is not a slogan.
It is the shared reason a project exists, who it should help, and why people should spend part of their lives moving it forward.
When that reason is clear, decisions become easier. People can tell which ideas belong, which opportunities are distractions, and where their effort will matter.
The working question
How do we uncover and strengthen shared purpose inside a project?